Marcom BlueprintsMar 16, 20224 min readLOW CODE/NO-CODE PROGRAMMING: THE ANSWER FOR MARKETING SMALL BUSINESSES STRAPPED FOR CASH In the era of digital media, it is virtually impossible to think of any business, no matter the size, of not having an online presence or...
Marcom BlueprintsSep 3, 20204 min readA Successful Product Launch – What Does it Take?Having worked in software marketing for 30+ years, I have been involved with many product launches in global software companies. It’s a...
Marcom BlueprintsApr 23, 20203 min readMarketing During the Pandemic: Insights from the CMA B2B CouncilB2B Council Apr 23 2020 2:34 PM While Covid-19 is having an impact on everyone, new global research [1] on how the pandemic is affecting...